Praha 5

About project

The goal of the project to operate this information portal in support of tourist services in Prague 5 is to provide long-term stability and to further improve the city’s attractive business environment mainly in the area of tourism and to improve and expand the services available to support business activities in the tourism sector. In its focus, the project addresses the following current problems in the capital city of Prague:

• the decrease in Prague’s attractiveness as a tourist destination , which is manifested in the drop in the number of visitors to Prague and the change in the composition of visitors away from high-income groups of tourists.
• the need to increase the attractiveness of services and the competitiveness of entities active in tourism (accommodation services, cultural and sports events, etc.) and the awareness of tourist attractions among providers in the tourism sector.

The project’s realisation will bring the following new services:

• notification of new business opportunities – Prague 5’s Information Centre for the support of tourist services will notify businesses in the tourism sector of new business opportunities arising from the activities of the Prague 5 Municipal District,
• cooperation with partner cities – the Prague 5 Municipal District cooperates closely with its partner cities: Budapest, Kalithea (Greece), Berlin Neukölln and Saugues (France). cooperation with these cities often results in various events, conferences held by the municipal district, presentation events by entrepreneurs, etc. which need to be organised in cooperation with tourism service providers in Prague 5.
• cooperation among businesses in the tourism sector – the Information centre will mediate mutual cooperation between businesses.
• training for representatives of businesses providing services in the tourism sector in Prague 5 – organising educational seminars for providers of tourist services and spreading examples of best practices from foreign partner cities.
• creation of a marketing and sales channel for tourist services – creation of business opportunities in relation to foreign business partners and potential visitors that will be connected with the promotion of services in partner cities, promotion of special offers on accommodation, cultural events held in Prague, etc..
• making use of the information potential of the Prague 5 Municipal District’s internet television channel – through internet television provided by the Prague 5 Municipal District, entrepreneurs from the tourism sector will be informed about new business opportunities as well as news from tourism sector and cultural events.
• better informedness among entrepreneurs in the tourism sector – consultancy support provided to beginning entrepreneurs in Prague 5 in this sector, improved communication between entrepreneurs, state and local authorities.

A significant characteristic of the project is its narrow specialisation in tourism , which is currently an essential area for the capital city, and specifically for the Prague 5 Municipal District. While the existing Entrepreneur Centre Smíchov provides only basic consultancy services to all entrepreneurs regardless of their business activity, the new Information centre for the support of tourist services will provide comprehensive services exclusively to entities in the tourism sector, ensure their promotion and thus contribute to the development of tourism in the Prague 5 Municipal District with an impact for all of Prague. Moreover, this is the only information centre of its kind in Prague

The Project’s Target Groups

• businesses in the tourism sector
• residents of Prague 5
• residents of Prague
• the Capital City of Prague